Your first impression
Throughout this site I have put some pretty hefty emphasis on implementing written content, functionality, SEO, and usability. To any web site those concepts are what's going to sell your business. While the appearance of a web site is secondary to the aforementioned, it does have its place in contributing to a first impression of your business.
There are some statistics out there that suggest what percentage of visitors will look up a business online before ever stepping into a bricks and mortar business, but the results vary so widely that I'm not going to quote the exact stats. The fact is people do search online to learn about businesses that they have never been to before. So imagine how that first impression is going to hit potential customers. Your site could be the very first thing a customer sees about your business.
BEWARE OF STUNNING, BEAUTIFUL, FLASHY WEBSITES!
(This is a reiteration from the home page)
Aero Web Design uses CSS for layout of web pages:
"So what" you may say! Read on...
A common site building technique used for the last 10 to 15 years is obsolete, but designers are still doing it. What they do is design a mock up graphical image of a web site in Photo Shop, import it into a web site building editor, and add content from there. What this does is create a stunningly beautiful web site, but creates absolutely garbage code. It creates tables for the layout of a page, which by today's web design standards, is amateurish at best! This has many consequences, including rendering a web site almost unsearchable, increase page load time, and hinders editing elements of a page for future updates. This is NOT how to build a web site!!!
Synopsis: A beautiful site may be ugly on the inside!
Aero web sites implement the latest techniques for building a site.
This site here, why tables for layout are bad, explains in a fun and easy to understand way as to how not to build a site.